It’s all in the title of the post. An elevator pitch short enough for a 1-story ride. A description for business people. People who don’t want to hear about models, virtualization, blueprints and devops. But people who also don’t want to be insulted with vague claims about “business/IT alignment” and “agility”.
The focus is on repeatability. Repeatability saves work and allows new approaches. I’ve found spreadsheets (and “super-spreadsheets”, i.e. more advanced BI tools) to be a good analogy for business people. Compared to analysts furiously operating calculators, spreadsheets save work and prevent errors. But beyond these cost savings, they allow you to do things you wouldn’t even try to do without them. It’s not just the same process, done faster and cheaper. It’s a more mature way of running your business.
Same with the “Cloud” style of IT management.