By Laurent Lachal:
Two years ago, Ovum expected SaaS to evolve towards business process-as-a-service (BPaaS). The transition has already started. For example, Oracle’s SaaS strategy does not focus on each discrete SaaS application in its portfolio. Instead, Oracle focuses on the integration of its SaaS offering into end-to-end processes such as the “B2C customer experience” process that integrates Oracle WebCenter Sites, Oracle Siebel Marketing, Oracle Endeca, Oracle ATG Commerce, Oracle Financials, Procurement, and Supply Chain, as well as Oracle RightNow CX Cloud Service to achieve a consistent and personalized experience across all channels. Oracle underpins its SaaS-to-BPaaS story with strong iPaaS capabilities. Indeed, iPaaS is to become a key ingredient of the SaaS-to-BPaaS transition.
Remember, the integration is the application.